The “50 Things” Pre-Launch Checklist
Pretty useful list by Prof Ken.
Extended Launch Team identified
- Product Marketing/Marketing Communications
- Customer Service/Community Manager
- QA
- Tech Ops
- Key Business Ops
- Exec Sponsor
- Go/No-go meeting scheduled
Other Stakeholder communication planned (pre & post launch)
- Vendors, suppliers and partners
- Key customers/influencers
- Legal
- Finance & admin (cost control and process)
- Exec
- Board members
Marketing & Communications planned
- Pricing finalized
- Previews with leading influencers
- Customer testimonials
- Press release written
- Marketing events planned
- On-site/Home page announcements
- Email/Community outreach program
- User comments/message boards monitored
- ToS & policies updated
- Other collateral prepared
Business & Sales Operations ready
- Sales documentation complete
- New op processes documented
- Business ops team trained
- Sales team trained
- Customer service team trained
Distribution Programs ready
- Channel/distribution partners prepared
- SEO/search engine readiness
- social integration tested (FB, etc)
- 3rd party listings updated (AppStore)
- Other distribution methods updated
Metrics & Monitoring
- KPI’s defined prior to launch
- Expected launch outcome/success criteria agreed
- Tags, Tools and Dashboards working
- Rapid response support team in-place
Technical Operations
- Deployment plan written
- Release notes written
- Dependencies identified
- Outage and escalation procedures documented
- Roll-back plan documented
Quality Assurance Tests Passed
- Test plans written
- Supported platforms defined & tested
- Functional/feature tests
- Visual tests
- Vendor/Partner integration tests
- Data & logging
- Load test
- Other internal systems integration tests